Procter & Gamble is expanding its partnership with The American Red Cross by joining the Disaster Responder Program to support Red Cross disaster response work nationwide.

“The generous donations from Disaster Responder Program members help the Red Cross assist disaster survivors and support volunteers who work tirelessly at the disaster scene,” said Richard Reed, Senior Vice President, Red Cross Disaster Cycle Services.“All money donated by the program members and by the general public is essential to our ability to fulfill the mission of the Red Cross.”

For decades, P&G has responded to disasters all over the world through product and cash donations. Over the past ten years, the Company has created programs like Tide Loads of Hope and Duracell Power Forward to bring clean clothes, batteries and power to families recovering from disasters.

Recently, P&G has scaled efforts to provide kits of a dozen P&G brands including Secret, Gillette, Crest, Ivory and Iams. Kits are packed by P&G employees then shared with families in the days after disasters through mobile relief units.

“P&G employees and brands are committed to joining together after disasters to help where we can, providing some of our products we know people have come to count on in the everyday moments of their lives,” said Melanie Healey, P&G Group-President North America.

Healey continues, “This partnership with the American Red Cross helps ensure families are reached with immediate care in the critical moments after a disaster. Our brands bring some of the comfort of home to these families and help them begin to rebuild their lives with the dignity that comes from clean clothes, a fresh shave, or a dry diaper.”